CalibProof

Idea

CalibProof turns the new wave of state ADAS-disclosure laws into a one-click compliance packet for independent auto glass shops.

CalibProof is a lightweight compliance layer that plugs into whatever a small auto glass shop already runs (a POS, a spreadsheet, or an outside calibration subcontractor) and generates the state-specific pre-service ADAS disclosure, captures the technician's written calibration-result confirmation, and bundles both into one insurer-ready PDF packet. It targets the roughly 6,000 independent, 1-to-5-location US glass shops that are too small to build their own compliance workflow and are not part of a national chain's in-house system, giving them the exact paperwork a fast-growing list of state laws now requires before insurers will pay a calibration claim.

Market gap

A wave of state laws is rewriting what an auto glass shop must hand a customer and an insurer before it can get paid. Utah passed the pioneer law, now described as the national template: shops must itemize the work performed, tell the customer if calibration was not successfully completed, and meet or exceed manufacturer spec, with civil penalties of $500 per violation. Arizona, Florida, South Carolina, and New York have enacted similar ADAS-disclosure and documentation laws. Virginia now requires shops to notify customers whether a vehicle has ADAS and whether the manufacturer recommends calibration. California's SB 988, the Motor Vehicle Glass Act, passed both chambers of the legislature in August 2026 and is sitting on the Governor's desk with a September 30, 2026 signing deadline: it would require shops to notify the insured whether ADAS calibration is needed and confirm results in writing before completing an insured repair. Illinois HB 4373 is advancing through committee with the same disclosure and documentation requirements, and Maryland is considering statewide licensing for anyone performing ADAS recalibration.

None of this is theoretical for shops today. A Montana lawsuit filed in August 2026 alleges a major insurer refuses to pay independent shops for ADAS calibration work at all, and shop owners quoted in trade press describe getting pre-approval and payment for a service that should already be included in the job as their single biggest headache. The tools shops actually use were not built for this moment: the big glass POS platform is priced and sold to national networks and insurer DRP relationships, the mobile calibration providers only document their own service, and general glass-shop scheduling software has no disclosure or documentation module at all. An independent shop owner is left tracking six-plus different state disclosure requirements by hand, right as the penalty for getting it wrong (a denied claim, a $500 civil fine, a lawsuit) is going up.

Total Addressable Market (TAM)

Bottom-up, in three layers, using CalibProof's anchor price of $199 per location per month ($2,388 ACV).

TAM. There are 6,171 businesses in the US Auto Windshield Repair Services industry, an $8.9B market in 2026 (IBISWorld). Treating each as one target location (a simplifying assumption, since most independents run one or two bays): 6,171 x $2,388 = $14.7M.

SAM. CalibProof's real near-term buyer is a shop physically located in a state with an enacted or actively advancing ADAS-disclosure law: Utah, Arizona, Florida, South Carolina, New York, Virginia (enacted), plus California, Illinois, and Maryland (actively advancing as of September 2026). Combined population of these nine states is roughly 125M of the US's 336M, or about 37 percent (US Census Bureau state population estimates, rounded). Applying that share to the shop count: 6,171 x 0.37 = 2,283 shops. SAM = 2,283 x $2,388 = $5.45M.

SOM. A realistic 3-year capture target of 5 percent of SAM: 2,283 x 0.05 = about 114 shops. SOM = 114 x $2,388 = ~$272K ARR. A reasonable early milestone for a 1 to 3 person team, not the ceiling, especially since every additional state that enacts a law (the pattern is accelerating, not slowing) expands SAM without any product change beyond adding that state's template.

Sources and assumptions:

• Shop count and market size: IBISWorld, Auto Windshield Repair Services in the US.
• Enacted and pending state laws: AGSC, State ADAS/Calibration Legislation tracker; Autobody News, ADAS Calibration in 2026; Autobody News, Illinois House Committee Advances Motor Vehicle Glass Bill.
• California SB 988 status: glassBYTEs.com, California Glass Bill Passes State Legislature; California SJUD SB 988 bill analysis.
• The 37 percent nine-state population share is a stated estimate from rounded US Census state population figures, not a single sourced figure, flagged as such.

Monetization strategy

Per-location monthly SaaS subscription, billed to the shop owner or operations manager, who is the buyer and the person who signs the packet. Revenue scales with location count, which tracks the shop's own compliance exposure: more bays means more calibration jobs means more claims at risk of denial without documentation.

Retention is structural. Once a shop's disclosure and calibration history live in CalibProof, that history is what the shop hands an insurer during a payment dispute or an inspector during an audit. Switching mid-year means losing the paper trail on every open claim, which is a much higher cost than the subscription itself.

Pricing strategy

• Starter, $99/location/month: State disclosure library, e-signature capture, calibration-confirmation form, one-click insurer packet PDF. Entry point for a single-bay independent shop.
• Pro, $199/location/month (anchor): Everything in Starter plus multi-location roll-up dashboard, CSV import from an existing POS, SMS disclosure delivery, and compliance-status alerts. Priced for the 2-to-5-location shop, the core ICP, where the roll-up view across locations is what makes the subscription pay for itself.
• Network, $349/location/month: Everything in Pro plus priority onboarding for new-state rollouts and a dedicated account contact, for shops in multiple states that need each location on the correct template automatically.

The anchor is Pro because a 2-to-5-location independent is exactly the segment too small for an enterprise glass network platform and too spread across locations to track compliance status by memory.

Lead magnet

A free, no-signup "ADAS Disclosure Notice Generator": a shop owner enters their state, and CalibProof returns a ready-to-hand or ready-to-text disclosure notice in that state's exact required legal language, as a PDF, within seconds. It solves the most confusing and time-sensitive part of the new laws (which state requires what wording, right now) for free, and every shop that uses it is a shop that just watched CalibProof generate the document it needs.

Social proof that the problem exists

1. A Montana lawsuit filed August 4, 2026 alleges State Farm Mutual Automobile Insurance Company refuses to pay independent Montana repair shops for ADAS calibration work: glassBYTEs.com, Lawsuit Alleges Insurer Doesn't Pay for Calibration. A real, dated, named legal dispute over the exact payment friction CalibProof's packet is built to reduce.
2. Named independent shop owners describe the pain directly: Dylan Muscutt of Premier Glass in New Orleans questions why pre-approval is needed at all for a service that should already be included in a job, and Jasper Raynor of Raynor Auto Glass in Helena, Alabama names getting paid as his biggest frustration with insurers: glassBYTEs.com, Auto Glass Companies Fight for Insurance Approval of Recalibrations.
3. California's SB 988, the Motor Vehicle Glass Act, passed both chambers of the state legislature in August 2026 and sits on the Governor's desk with a September 30, 2026 deadline, requiring shops to disclose ADAS status and confirm calibration results in writing before completing an insured repair: glassBYTEs.com, California Glass Bill Passes State Legislature.
4. The Auto Glass Safety Council, the industry's own accreditation body, is tracking and actively lobbying on ADAS-disclosure legislation moving in multiple states at once, evidence this is an industry-wide compliance shift and not a single-state event: AGSC, State ADAS/Calibration Legislation; National Windshield Repair Division, AGSC/NWRD Active on Legislation in Several States.

Competitors

• Mitchell Cloud Glass (Mitchell International): a full glass-shop point-of-sale platform with NAGS glass data, calibration-requirement references, and reporting, sold as part of Mitchell's broader collision and insurer-claims ecosystem.
• AirPro Diagnostics (Auggie Air): a mobile ADAS calibration service and diagnostic-report platform aligned to OEM position statements and DRP audit requirements, bundled with AirPro performing (or licensing shops to perform) the calibration itself.
• ADAS Find: an ADAS calibration-requirement lookup and report generator built for collision shops, integrated with CCC Secure Share, a collision-estimating platform.
• EZNet Scheduler: all-in-one scheduling and CRM software for auto glass shops covering windshield repair, mobile service, and tinting jobs.

What competitors offer now

Mitchell Cloud Glass tells a shop what calibration a vehicle likely needs and functions as a full point-of-sale system, but it is not built around the specific consumer-facing disclosure notice and written confirmation language each new state law now mandates, and it is priced and sold for larger networks already inside Mitchell's insurer-claims ecosystem, not a two-bay independent. AirPro's documentation is thorough but is a byproduct of AirPro performing the calibration; a shop that calibrates in-house or uses a different mobile provider gets no disclosure or documentation tooling from AirPro at all. ADAS Find serves the broader collision-repair world and plugs into collision estimating software, not a glass shop's own workflow, and has no state disclosure-notice library. EZNet Scheduler runs the shop's calendar and jobs but has no compliance or disclosure feature of any kind. None of the four gives a small, POS-agnostic, calibration-provider-agnostic shop a way to generate the exact state-required disclosure and hand an insurer one clean packet.

What can be done differently to attract customers

Sell first to shops physically located in the six states with an enacted law today, where the compliance deadline is not hypothetical, using the free disclosure-notice generator as the inbound hook: a shop owner who is confused about what their new state law requires gets the answer for free and sees the product work on their own state in the same minute. Advertise and publish in glassBYTEs.com, the trade press already covering this legislative wave, and partner with state glass associations and the AGSC for "what this law actually requires you to hand a customer" webinars timed to each state's enactment date. Position explicitly as a compliance layer that installs in an afternoon on top of whatever POS or calibration provider a shop already uses, instead of the all-or-nothing switch a full platform like Mitchell Cloud Glass requires, and price per location so a single-bay shop can start for $99 instead of going through an enterprise network sales cycle.