Feefloor

Idea

A profit-per-job and get-paid tool for independent loan signing agents: decide on the fee before you say yes, then make sure you actually collect it.

Feefloor turns every assignment offer into a true-profit number (fee minus platform cut, mileage, printing, and drive plus appointment time) and returns accept, counter, or decline with a minimum counter fee. It also scores every signing company and title company on how fast and how reliably it pays, and runs automatic payment follow-ups with a dated paper trail.

Market gap

Notary software today is bookkeeping after the fact: invoices, mileage, journals. Nothing helps the notary price the job at the moment of the offer, when the decision is made in seconds. Platform offers arrive as "cattle calls" where the first reply wins, and fees have been squeezed (one forum-cited example: a $175 file nets the notary about $100 after platform and agency cuts). Payment terms run from net 30 to net 90, and notaries describe having to chase signing services for payment.

Timing: notary communities report a slow loan-signing market after the rate rise, so every marginal job that loses money after mileage and time is now a visible problem, and diversifying notaries want to know which work is worth taking.

Total Addressable Market (TAM)

Bottom-up, prosumer subscription.

• NNA counts about 4.8 million notaries in the US (NNA search snippet; the 2022 NNA census page cited 4.4 million, both listed in Sources). Most are occasional and not a target.
• Assumption A (mine, not sourced): about 2 percent of notaries take loan signings or mobile assignments regularly enough to care about per-job economics. 4.8M x 2% = about 96,000 people.
• Assumption B: paid tier at $19 per month = $228 per year (anchored just above NotaryGadget's $9.99 to $11.95 per month, which is published).
• TAM: 96,000 x $228 = about $21.9M per year.
• SAM: assume 40 percent are full-time or heavy part-time signing agents who take offers from platforms and signing services: about 38,400 x $228 = about $8.8M.
• SOM (year 2): 2 percent of SAM, about 770 paying users, about $175K ARR.

This is a small market. It fits a 1 to 3 person team with low cost of sale, not a venture-scale outcome. The assumption on the 2 percent share is the weakest number and should be validated first (see MVP scope: free calculator signups measure it).

Monetization strategy

Monthly subscription paid by the individual notary. They keep paying because the tool protects income every week: it blocks money-losing jobs and recovers unpaid invoices. The follow-up automation pays for itself after one recovered late invoice (typical file is $100 to $175).

Pricing strategy

• Free: profit calculator plus 10 saved jobs per month. Entry point and lead capture.
• Pro, $19 per month or $190 per year: unlimited jobs, payer scorecards, automatic payment follow-ups, PDF demand letters, CSV import.
• Anchor: NotaryGadget at $9.99 to $11.95 per month bundles journal and accounting. Feefloor is priced at roughly double because it targets a different job (deciding and collecting), and users keep their existing bookkeeping app.
• Rationale: one recovered $100 invoice covers five months of Pro.

Lead magnet

"True Hourly Rate Audit": paste or upload your last 20 signings (fee, miles, time, payer) and get a one-page report showing your real net hourly rate per payer and which three payers to stop working for. Delivers a surprising number in under two minutes, and posts well in notary forums and Facebook groups.

Social proof that the problem exists

• https://blog.123notary.com/?p=21246 : Notaries describe Snapdocs-style offers as low as $30 to $40, platform fees of $5 to $14 deducted, seconds-long response windows, and one notary losing $600 when a signing company went out of business.
• https://www.notarystars.com/blog/are-signing-agent-fees-collapsing : Article on falling signing fees, citing a $175 file reduced to about $100 for the notary and blaming market saturation.
• https://forum.notarycafe.com/t/let-the-games-begin-chasing-payments/49147 : Notary Cafe thread on chasing payments from signing services (title seen in search results; page returned 404 to my fetch tool, so the content claim rests on the search snippet).
• https://www.notarystars.com/how-to-become-a-notary-loan-signing-agent/how-do-loan-signing-agents-get-paid : Documents payment terms ranging from net 30 to net 90 and notaries having to chase signing services.
• https://www.nynotaryalliance.com/blog/should-you-contact-the-title-company-or-lender-when-a-signing-company-doesn%E2%80%99t-pay-you : Guidance for notaries when a signing company does not pay, showing this is common enough to need a playbook.
• https://www.nationalnotary.org/notary-bulletin/blog/2024/02/2023-notary-survey-results-in-a-slow-market-notaries-stay-strong-by-diversifying-their-businesses : NNA survey finding a significant slowdown in loan signing assignments.

Competitors

• NotaryGadget: accounting and e-journal app for notaries, $9.99 to $11.95 per month, 15 free signings.
• NotaryAssist: notary accounting, scheduling, mileage, and journal app.
• CloseWise: scheduling, invoicing, mileage tracking, and website builder, with a free plan.
• Snapdocs (Notary Connect): job-offer marketplace connecting title and signing companies to notaries; free for notaries.
• 123notary: directory and lead marketplace with reviews.
• QuoteIQ and general invoicing tools listed in roundups of notary software.

What competitors offer now

Invoicing, payment tracking, mileage logging, expense tracking, calendars, and electronic journals. NotaryGadget's site describes payment tracking and invoice generation but does not describe per-payer payment-speed metrics, per-job profitability analysis, or automated payment follow-ups (I found no mention on the pages I read; verify before launch). Snapdocs optimizes for filling jobs fast, not for the notary's margin.

What can be done differently to attract customers

Own the moment before "accept." Competitors record what happened; Feefloor decides what to do. Wedge features:

• Offer-time verdict with a minimum counter fee the notary can paste back.
• Payer scorecards built from the notary's own history, so payers who pay in 90 days or short-pay are visible before the next offer.
• Works alongside NotaryGadget or CloseWise, no migration needed (CSV import).
• Distribution: notary Facebook groups, Notary Cafe, YouTube signing-agent trainers, and NNA-adjacent training schools who could bundle it.