B2B SaaS customer marketing · Nov 1, 2026
RefRelay
A Slack-native customer reference manager for B2B SaaS companies at $1M to $20M ARR.
The problem
Small SaaS teams manage customer references in spreadsheets and Slack threads, over-using the same customers and lacking written consent, while enterprise reference platforms are priced out of reach.
The wedge
Slack slash command plus CSV setup and self-serve pricing from $99 a month, about a tenth of enterprise reference platform cost.
In the build queue
We haven't built this one yet
The full deep dive, build video, and MVP kickoff prompt land when RefRelay gets built in public.