Rowback

Idea

Rowback is continuous, table-level backup and one-click restore for the Supabase databases behind AI-built apps. It is built for founders who have no engineer to call when an AI coding agent runs a bad migration, a prompt goes wrong, or an unauthenticated request wipes their customer data. It takes frequent snapshots, watches for sudden row-count drops, and lets a non-technical founder put back exactly the rows or tables that were lost, without taking the whole app offline.

Market gap

AI app builders (Lovable, Bolt, Replit, Base44, v0) have made it normal for a non-engineer to launch a real, revenue-generating app on a Supabase backend in a weekend. The security side of that shift already has a crowded field of scanners checking for exposed tables and missing row-level security. Nobody serves the recovery side. Supabase's own Free tier ships with no automatic backups at all. Paid tiers add point-in-time recovery, but restoring means rolling the entire project back to one moment and discarding everything written since, and the project goes offline while it happens. There is no path from "an agent just deleted 4,000 rows" to "those 4,000 rows are back" without an engineer and a terminal. Timing is right now because the population of non-technical people running live databases has gone from near zero to hundreds of thousands in under two years, and the incidents are already public and recurring.

Total Addressable Market (TAM)

Bottom-up, founder segment:

• Paying subscribers across major AI app builders: Lovable ~360,000 (scaled from 180,000 paid subs reported at $200M ARR in July 2025, ARR since grown to $500M by June 2026), Bolt.new ~130,000 ($40M ARR / ~$300 blended annual), Replit ~250,000 (half of its reported 500,000+ business users), other builders (Base44, v0, Figma Make) ~150,000. Total: ~890,000, rounded down to 850,000.
• Share running a Supabase backend (Supabase is the default or most common DB choice across these tools): 40% -> 340,000.
• Share with a live app holding real customer data worth protecting, not a demo or abandoned project: 20% -> 68,000 target accounts.
• Blended ACV at $49/month (between the $29 and $79 tiers): $588/year.
• Founder-segment TAM: 68,000 x $588 = ~$40M/year.

Agency segment (weaker assumption, no reliable public count exists): estimated 8,000 shops worldwide shipping 5+ AI-built client apps a year, at $249/month ($2,988/year): ~$24M/year.

Total TAM: ~$64M/year. SAM (English-language, self-serve, card-capable markets, ~60% of TAM): ~$38M/year. SOM (3-year self-serve target): 2,500 founder accounts x $588 plus 200 agency accounts x $2,988 = ~$2.1M ARR.

Sources: Lovable subscriber and ARR figures reported in company statements (June 2026, July 2025), Bolt.new ARR reporting, Replit business-user figures. See Sources section.

Monetization strategy

Subscription per protected Supabase project, priced on snapshot frequency, retention window, and restore granularity. The product is felt most on the worst day of a customer's year, so retention depends on the alert and the free tier keeping the product visible between incidents. Add-on revenue: a done-for-you emergency restore service for a panicking customer who wants a human to drive the recovery.

Pricing strategy

• Free: 1 database, daily snapshot, 7-day retention, destructive-event alerts, no restore action. This beats Supabase's own Free tier, which has nothing, and the alert is the upgrade trigger.
• Starter, $29/month: 1 database, hourly snapshots, 30-day retention, table-level restore.
• Pro, $79/month: 3 databases, 15-minute snapshots, 90-day retention, row-level undo, automatic pre-migration snapshot, bring-your-own S3 storage.
• Agency, $249/month: 25 databases, white-labeled restore reports for clients, team seats.

Anchor: Supabase's own point-in-time recovery add-on costs roughly $100 to $400/month and still only restores the whole project. Entry point: the free tier, which converts on the first real alert.

Lead magnet

A free "Could you survive a wipe?" report. The founder connects their Supabase project with a read-only credential and gets four numbers back in 60 seconds: whether any backup exists at all, the actual retention window, whether an unauthenticated request can delete data on any table, and the exact row count that would be gone forever if the database were wiped right now. That last number is the whole pitch.

Competitors

• Supabase native backups and point-in-time recovery: the incumbent and the anchor for pricing.
• SimpleBackups: off-site scheduled backups of Supabase Postgres, Storage, and Edge Functions with failure alerts and bring-your-own storage.
• Lovable: ships Basic and Deep security scanners, auto-fix on non-breaking findings, publish-blocking on criticals, and an Aikido pentest partnership.
• VibeAppScanner, CursorGuard, vibe-eval, Symbiotic Security, Aikido: a cluster of vibe-code security scanners covering Lovable, Bolt, Cursor, v0, Replit, Base44, Figma Make, and Windsurf.
• DIY scripts: Supabase CLI db dump, pgBackRest, wal-g, AWS Lambda plus S3, all requiring an engineer to set up and run.

What competitors offer now

Supabase Pro gives 7 days of daily backups, Team gives 14, Enterprise up to 30, with point-in-time recovery as a paid add-on around $100 to $400/month depending on retention. Every restore path is project-wide: the docs say the project is inaccessible during the process and any data written after the restore point is gone. Nothing is offered on Free. SimpleBackups covers off-site scheduled dumps well but has no documented row or table-level restore, no destructive-event detection, and no pre-migration snapshot, and its own positioning assumes scripting comfort. Lovable's scanners and Aikido's pentest partnership catch vulnerabilities before they are exploited, but Lovable states plainly that its own revert feature does not touch database data at all. The scanner cluster overall is thorough on detection and has zero recovery capability between them.

What can be done differently to attract customers

Everyone else in this space sells detection or whole-project rollback. Rowback sells the thing that happens after either one fails: put the actual rows back, at the table or row level, without taking the app offline, in a screen built for someone who has never run a database command. Distribution rides the same channel the scanner cluster already proved works, forums and communities of AI-app builders and the agencies serving them, but the wedge is the free "Could you survive a wipe?" report, which produces one specific, alarming, personalized number instead of a generic pitch, and works even for a founder who has never had an incident yet.